Case Details: |
Price: |
| Case Code |
: |
BSTR172 |
For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Rs. 25 for Shipping & Handling Charges
ThemesBusiness Strategy |
| Case Length |
: |
18 Pages |
| Period |
: |
1993-05 |
| Organization |
: |
Jet Airways |
| Pub Date |
: |
2005 |
| Teaching Note |
: |
Available |
| Countries
|
: |
India |
| Industry |
: |
Aviation |
Abstract:
|
Jet Airways was one of India's premium domestic airlines and arguably the most
successful. The airline, which was set up in 1993 after the central government
opened civil aviation to private investment, overtook India's national airline,
Indian Airlines, in the early 2000s in terms of passengers carried. By 2005, Jet
Airways had been listed on India's main stock exchanges and had obtained
permission to operate international flights. This case discusses the mission,
strategy, and operations of Jet Airways in the Indian airline industry. It also
details the airline's competitive position vis-à-vis other full service carriers
as well as newly emerging low cost airlines in India. Details of Jet Airways'
international operations are also given. The case concludes with an analysis of
the threats to Jet Airways' long-term success.
|
|
Issues:
» The mission, business strategy, and operational aspects of a successful Indian
airline
» The nature of competition in the Indian airline industry and Jet Airways'
competitive position vis-à-vis rivals
» The differences between low cost airlines and full service airlines, and the
potential of low cost airlines in the Indian airline industry
Contents:
Keywords:
Jet Airways, Indian Airline Industry, Naresh Goyal, Low Cost
Airlines, Air Sahara, Air Deccan, Department of Civil Aviation, Open Skies
Policy, Boeing, Airbus, hub-and-spokes system, Indian Airlines, Full Service
Airlines, SpiceJet, Kingfisher Airlines, Go Air
Jet Airways' Successful IPO
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